An informal early release of units to a few buyers or brokers before the official launch, usually to test prices.
How it works and what to check
Under RERA, a project that must be registered cannot be advertised, marketed or booked before registration. Pre-launch offers made before that are risky: your money may not be protected and the project may change.
If you are offered a pre-launch deal, ask for the RERA registration number first.
Common questions
Is a pre-launch booking legal?
Taking bookings for a project that must be registered under RERA before it is registered is not permitted.
Why do builders soft launch?
To gauge demand and price before the formal launch.