BuySellProperty
LoginPost Property
Selling · 6 min read

Selling without a broker

How to price, photograph and present a home so serious buyers call.

Price it against the evidence

Start from the rate per square foot that comparable homes in your locality are actually asking, then adjust for floor, facing, age and condition.

An overpriced listing goes stale. Buyers watch how long a home has been open and use it against you.

Photographs do the selling

Shoot in daylight with the curtains open and the clutter gone. Wide shots of every room, plus the building entrance and the view.

Ten honest photographs beat thirty flattering ones. Nothing kills a visit faster than a home that looks nothing like its pictures.

Be ready with paperwork

Keep the title deed, approved plan, occupancy certificate, tax receipts and society no-dues letter scanned and ready.

A seller who answers document questions in a day closes weeks earlier than one who does not.

More articlesOpen checklists

Review documents with an independent professional before committing funds.