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Selling · 6 min read · Updated 25 September 2026

Selling without a broker

How to price, photograph and present a home so serious buyers call.

Key points

  • Price from the rate per square foot comparable homes in your locality ask, adjusted for floor, facing, age and condition.
  • An overpriced listing goes stale, and buyers use the time on market against you.
  • Shoot in daylight with clutter gone; ten honest photographs beat thirty flattering ones.
  • Keep the title deed, approved plan, occupancy certificate, tax receipts and no-dues letter scanned and ready.

Price it against the evidence

To sell property without a broker, start from the rate per square foot that comparable homes in your locality are actually asking, then adjust for floor, facing, age and condition.

An overpriced listing goes stale. Buyers watch how long a home has been open and use it against you.

Photographs do the selling

Shoot in daylight with the curtains open and the clutter gone. Wide shots of every room, plus the building entrance and the view.

Ten honest photographs beat thirty flattering ones. Nothing kills a visit faster than a home that looks nothing like its pictures.

Be ready with paperwork

Keep the title deed, approved plan, occupancy certificate, tax receipts and society no-dues letter scanned and ready.

A seller who answers document questions in a day closes weeks earlier than one who does not.

Capital gains on a property sale →What homes near you are asking →Post your property free →Property documents, explained →

Work it out for your property

Next step →How to sell a property faster: price, papers and presentation10 min read
More on selling a propertyMore articlesOpen checklists

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Review documents with an independent professional before committing funds.